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Jim Beam VR Experience

Bourbon burning in Virtual Reality


Beam Suntory, Inc. is a subsidiary of Suntory Beverage & Food Ltd, which itself is a subsidiary of Suntory Holdings of Osaka, Japan. Its headquarters are in Chicago, Illinois. It is the third largest producer of distilled beverages worldwide behind Diageo and Pernod Ricard.[3]

The company’s principal products include bourbon whiskeytequilaScotch whiskyIrish whiskeyCanadian whiskyvodkacognacrumcordials, and ready-to-drink pre-mixed cocktails.

The Challenge

To launch Jim Beam Double Oak to the professional environment during the annual exhibition Moscow Bar Show 2017.  To find an innovative way to promote the new product

The Product

The Immersive VR tour encouraged the guests to put on an HTC Vive VR-headset and be transported to a multi-sensory journey at the Jim Beam distillery in Kentucky trying to produce their own bourbon


VR experience allows participants to dive into the rich heritage of the Jim Beam distillery browsing through the brand’s traditions.

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