Multiple use cases for industrial AR that are driving its adoption across many different functions in the enterprise, from product design, to worker training, to marketing, with adoption in manufacturing areas
A mobile application with game mechanics and augmented reality elements based on the wide range of brand`s core values. A new format for learning in a physical office space using gamification and expanding experiences, targeting Generation Y / Z employees who experience and embrace technological innovation on a daily basis
Use of modern technology for scanning an interactive banner at the accelerator site in augmented reality, integrating physical and digital objects, the ability to share content with colleagues and friends on social networks.
Mobile emotive approach to differentiate Mercedes services creating content around a “Quality in comparison” theme. This AR App clears out the working mechanism to the engineers attending the trade show
“Pyaterochka LEGO” mobile application became the main digital activation of the loyalty program and was integrated with the retailer’s CRM system. When making purchases, points were automatically credited in the application and the user could upgrade and develop his character and complete missions as well as upgrading and developing the LEGO world in augmented reality.
Virtual Reality development of full-size 3D scenes based on the client’s brand book and references, creating animations, writing and mixing soundtracks, rendering scenes for Vive Focus virtual reality glasses.
Mobile retail loyalty program based on core brand values. A new framework for physical space, measures for better food sustainability, social marketing and mobile retail, targeting Gen Y / Z customers who embrace technological and health innovation every day
Payments giant Mastercard launched a new augmented reality (AR) app this month that lets cardholders get a bird’s-eye view of their benefits. It’s a move that the company hopes will drive engagement and loyalty, and add value to the offerings of its partner financial institutions.
This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector:
It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands
Dive deeper into holographic WebAR, with examples
Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place
Finally, it will touch on the future of this new content medium for marketers and advertisers.
Virtual reality has sat on the fringes of business and entertainment for decades, with each new generation predicting a virtual revolution that never quite came. The ‘Sensorama’ of the 1960s and ‘Power Glove’ of the 80s proved too cumbersome, ineffective, and garish to capture the imagination of either consumers or serious investment.
As a reference, we make use of stickers designed for the loyalty program, which as well were used as tags for recognition dinosaurs in augmented reality. We did a research on the size, weight, features and habitat of dinosaurs.