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Challenge. First in space

Customer

Channel One is Russian federal TV channel. It broadcasts from Moscow; the headquarters is located in the Ostankino television center. It is positioned as the main TV channel of the country. In addition to the territory of Russia, the broadcasting of Channel One extends beyond the borders of the country. Member of the European Broadcasting Union.

Challenge. First in space is a joint scientific and educational project of Channel One, the state corporation Roscosmos and the Yellow, Black, White studios. The Challenge is the first film in the history of cinema that was filmed in space. On October 5, 2021, the film crew went to the ISS. On October 17, the space film expedition successfully ended with a return to Earth.

Goal

Additional attention to the project, increasing the number of downloads of the Channel One mobile application.

Task

All users of the Channel One mobile application can now launch a virtual rocket with their own hands right in their apartment, office, park using augmented reality technology.

Solution

3D model of launch vehicle Soyuz-2.1а with the effect of real presence at launch and the ability to take photos and videos with the rocket during the flight.

Challenge. First in space

Interactive section in the mobile application..

A joint scientific and educational project of Channel One, the state corporation Roscosmos and the Yellow, Black, White studios. The Challenge is the first film in the history of cinema that was filmed in space. On October 5, 2021, the film crew went to the ISS. On October 17, the space film expedition successfully ended with a return to Earth.

3D model of the Soyuz-2.1a launch vehicle in the Channel One mobile application is an exact copy of the real rocket, on which the first film crew went into space on October 5. Users could take photos and videos of their rockets and post it on their social networks with the hashtag #challenge. Channel One reposted the best and most creative posts on official accounts and showed them on television.

Challenge. First in space

AR section in the First Channel app.

The appearance and internal structure of the AR rocket completely repeat the original. You can increase its size, rotate, view in detail. If you are already ready to launch, select an illuminated surface and place the rocket on it at the scale and angle you need. At the bottom of the screen, the corresponding button has the inscription «Place the rocket to launch», press the «+» button. Ready? Press the «Rocket launch» button — the countdown has begun, start!

Application interfaces

App concept

The main concept of the AR section in the Channel One mobile application includes object recognition, AR rockets and integration with the Challenge. First in space.

Scanning the environment

The smartphone camera scans the space and displays it in an augmented reality app.

Share with friends

During the virtual flight, you will be able to take photos and videos with your Soyuz-2.1a. To do this, a separate button appeared at the bottom, pressing it once will take a photo of the screen, holding it will allow you to record a video.

AR rocket

Thanks to the augmented reality effect, you will see right in front of you how the Soyuz-2.1a launch vehicle launches a spacecraft into orbit and learn about all the launch stages - text comments in the upper left corner of the screen will tell you about it.

Soyuz-2.1a

A three-dimensional model of the Soyuz-2.1a launch vehicle is an exact copy of a real rocket.

Number of launches

45 times - so many launches were made by Soyuz-2.1a.

Soyuz-2.1a

The Russian medium-class launch vehicle is designed to launch various spacecraft, including ships and military satellites.

Event

On October 5, 2021, a rocket with a film crew was launched from the Baikonur spaceport.

Rocket characteristics

Soyuz-2.1a is a disposable three-stage medium-class launch vehicle. Its height is 46.3 m, diameter is 10.3 m, launch weight is about 312 tons, maximum load capacity is 7.4 tons.

The composition of the film crew

Actress Yulia Peresild, director Klim Shipenko and cosmonaut Anton Shkaplerov went into space.

#CALL

Users could take photos and videos of their rocket and post it on their social networks with the hashtag #challenge. Channel One reposted the brightest and most creative posts to official accounts and showed them on television.

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170000

TRANSITIONS

VIA QR CODE TO THE MOBILE APP

120000

INSTALLATIONS

APPS

300000

ROCKET LAUNCHES

USERS

35000

PUBLICATIONS

USERS IN SOCIAL NETWORKS

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Reviews

The «Launch Your Rocket» section in the First Channel mobile application with the effect of presence at the spaceport and the ability to launch your rocket here and now has gained great popularity among users.

Yode Group development team

Samohodkin Kirill — creative director

Andrey Ivashentsev — innovation Director, head of Integration

Buchnev Alexey — technical director

Karachinets Dmitry — art director, 3D modeler

Chernookov Anton — project manager

Fedoryan Tatiana — UX/UI designer, mobile interfaces

Akim Zaitsev — mobile application developer

Sidelnikov Roman — mobile app developer

Krasilova Natalia — 3D modeler, animator

Polyakovich Mikhail — 3D-modeler, animator

Karchkov Vladimir — 2D designer, 3D modeler

Prikhodko Mikhail — sound designer

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