Client

Mail.ru Group is a Russian technology company. Among its assets are the social networks VKontakte and Odnoklassniki, a portfolio of online games, which includes such projects as Warface, Armored Warfare, Skyforge, Allods Online, ArcheAge, Perfect World and Lost Ark, the MAPS.ME cartographic service, the ICQ messenger, Yula free ads mobile service, YouDrive carsharing and Delivery Club food delivery platform.

Challenge 

Develop a mobile application for the process of training, immersion and adaptation of new employees in the office, draw attention to the success of Mail.ru Group in the gaming industry by using characters from popular mobile games in the new app.

Mobile application interfaces

Solution

A mobile app with game mechanics and augmented reality elements based on the brand’s core broad values. A new learning format in a physical office space using gamification and experience enhancement, targeted at Generation Y/Z employees who embrace technological innovation on a daily basis.

Features and key parameters of the solution:

• Innovative and technological solutions for employee adaptation
• Technological + Gaming + Educational format
• Interaction and deep connection with the physical office space
• The ability to use a piece of the office in augmented reality for remote employees

• Close connection with the values ​​of Mail.ru Group

1. Application concept

• Experience in augmented reality and the mechanics of adding game characters.
• Physical integration with office space.

2. Main functionality

Working with fans of game characters in the gamification format. Favorite characters will become office colleagues when you add them to the office space using your mobile phone.

3. AR experience

Using state-of-the-art augmented reality space scanning technology for an interactive office experience and digital character integration.

4. Gamification

• A checklist of actions aimed at implementing employee onboarding.
• Feedback.
• Leaderboard with achievements and personal points.
• Rewards and motivation of employees upon reaching key levels.

5. Training

Integration of basic information about the company and the main successful products of Mail.ru Group, adding tests and quizzes.