Customer

Mercedes-Daimler is one of the largest premium car manufacturers and the world’s largest manufacturer of commercial vehicles with a global reach. They provide financing, leasing, fleet management, insurance and innovative mobility services.

Challange

Create AR content for Mercedes to showcase at COMTRANS 2017 highlighting the benefits of using genuine Mercedes parts.

Decision

We have taken an emotional approach to differentiate Mercedes services by creating content on the theme «Quality in comparison». This AR solution (app) explains how it works to engineers.

Result

The augmented reality app was launched on visitors’ devices during COMTRANS 2017 exhibition. The pop-up video showed Mercedes parts in action and introduced the product and specifications, in this way the manufacturer was able to attract stakeholders to the brand

Mercedes Benz 3D Cards AR Animation