Customer
Mercedes-Daimler is one of the largest premium car manufacturers and the world’s largest manufacturer of commercial vehicles with a global reach. They provide financing, leasing, fleet management, insurance and innovative mobility services.
Challange
Create AR content for Mercedes to showcase at COMTRANS 2017 highlighting the benefits of using genuine Mercedes parts.
Decision
We have taken an emotional approach to differentiate Mercedes services by creating content on the theme «Quality in comparison». This AR solution (app) explains how it works to engineers.