Carrefour SA— is a French multinational corporation specialized in retail. In January 2018, Alexandre Bompard announced a strategic plan for the company, entitled «Carrefour 2022», that seeks to make Carrefour the «leader of the food transition for all». The plan includes measures for better food and package sustainability, development of organic products, e-commerce partnerships, mobile loyalty programms, and two billion euros in annual investments from 2018 as well as organisational and cost reduction measures
- Design a loyalty program for a family audience that has a positive social impact on a healthy lifestyle and athletic performance in football, link activation with famous football players and popular products in the Carrefour supermarket.
- Highlight incredible healthy and regular eating ideas that can change the lives of young athletes through their football idols’ more positive sports achievement landscape