«Four Paws» is the largest chain of pet stores in Russia.
Simplify and improve the quality of browsing the goods of the online store, in particular cat trees.
Perform 3D modeling of cat trees and integrate the ability to view them in augmented reality via the product card. Customers can try on a cat tree without leaving their home and see how it looks in the interior using just a mobile phone.
Modeling of six cat trees was fulfilled. The models are close as possible to the prototypes, taking into account the dimensions and materials. Then the models were integrated into the website and mobile app of the pet store.
According to the report, the number of orders in the online store of cat trees increased by 15.3%.
Yode Group team
Andrey Ivashentsev — Innovation Director, Head of Integration
Karachinets Dmitry — Art director, 3D modeler
Chernookov Anton — Project manager
Diana Eredzhepova — 3D Modeler