Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Social Innovation Challenge
To develop solutions that have a positive social impact on the fashion value chain, whether involving enhancing the lives of the people or communities within the fashion value chain, the second life of a garment, marketing or advertising in the industry, or other aspects of fashion.
To shine a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape.
The retail loyalty program based on the core brand values. The new framework for physical space, social marketing, and mobile retail-oriented on Y/Z-generation customers who use technological innovations on a daily basis.
- Innovation in the Fashion landscape
- Technologic + Ecologic + Educative + Fashionable
- Interaction and deep connection with physical retail
- The close tie-in with Tommy Hilfiger brand values
- Intrinsic added value