The Client
Rémy Martin is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the city of Cognac, it is one of the biggest cognac producers and is also part of the Comité Colbert, an association of luxury businesses which promotes French know-how worldwide. The brand specialises in Cognac Fine Champagne..
The Challenge
To highlight the connection between La Maison Rémy Martin and Charente region, where the signature blend of Grande and Petite Champagne crus was born forming Cognac Fine Champagnes
The Product
The AR Cognac Fine Champagne region interactive map holographically displayed on the real surface. The user can explore the animated ground plan of the Grande Champagne and Petit Champagne regions by wading through the soil layers, grape roots nutrition system, and climate varieties using the mobile application.
The Impact
Augmented reality mobile experience, based on the real geographic region, have immersed the audience into the process of producing world-famous champagne. This adventure catalyses the bond between La Maison Rémy Martin and its place of origin. It promotes core brand values and emphasises Rémy Martin identity
