Mercedes-Daimler-Kamaz Rus – one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. They provide financing, leasing, fleet management, insurance and innovative mobility services.
To create an AR content for Mercedes to display at COMTRANS 2017 trade fair illuminating the benefits of using the original Mercedes spare parts
We have applied an emotive approach to differentiate Mercedes services creating content around a “Quality in comparison” theme. This AR solution (an app) clears out the working mechanism to the engineers attending the trade show
The experience had been run on the visitors’ devices using AR technology during the trade show. The popping up motion picture had shown Mercedes spare part in action presenting the product and technical specifications engaging stakeholders with the brand