Mail.ru AR Onboard

Client

Mail.ru Group — Mail.ru Group is a Russian technology company. Among its assets are social networks VKontakte and Odnoklassniki, a portfolio of online games which includes projects such as Warface, Armored Warfare, Skyforge, Allods Online, ArcheAge, Perfect World and Lost Ark, the MAPS.ME map service, the ICQ messenger, free ads mobile service Yula,  YouDrive car sharing and food delivery platform Delivery Club.

Challenge

Development of a mobile application for the process of training, immersion and adaptation of new Mail.ru employees in the office. Drawing attention to the success of Mail.ru Group in the gaming industry by using characters from popular mobile games in the new application.

Mobile App Interfaces

Solution

A mobile application with game mechanics and augmented reality elements based on the wide range of brand`s core values. A new format for learning in a physical office space using gamification and expanding experiences, targeting Generation Y / Z employees who experience and embrace technological innovation on a daily basis.

Features and key parameters of the solution:

  • Innovative and technological solutions in the adaptation process of employees
  • Technological + Game + Educational format
  • Interaction and deep connection with physical office space
  • Ability to use small parts of the office in augmented reality for remote employees
  • Close connection with the values ​​of the Mail.ru Group

1

Creative Concept

Experience in augmented reality and the mechanics of adding game characters
Physical integration with office space

2

Functionality

Working with fans of famous game characters in an interactive game format. Favorite heroes become office colleagues when you add them to your office space using your mobile phone

3

AR-experience

Using modern 3D space measurement and scanning technology in augmented reality for an interactive office experience and digital character integration

4

Gamification

Using modern 3D space measurement and scanning technology in augmented reality for an interactive office experience and digital character integration

5

HR Training

Integration of basic information about the company and the main successful products of Mail.ru Group, adding tests and quizzes