Challenge
The goal of development is a web integration and development of a promo site. The main tasks were:
- WebView integration into the mobile application of the retailer supermarket chain during the Brawl event.
- The loyalty program stimulated the interest of children and adults in collecting the physical set of toys. Thus, increase the average bill and traffic in the store;
- Create an additional informational occasion to discuss the event in social networks;
- Increase quantity of users of the common loyalty program
- Gamification of a loyalty campaign inside the WebView version for integration into the mobile app.
The Brawl
The game mechanics of web integration Go Shopping named «collapse» is as follows: the playing field consists of different figures mixed with each other; the player’s task is to consistently unite combinations of two or more pieces.
Game progress is divided into 50 levels, to pass them players needs to get stars or collecting points.
Every day the player is given 3 free game attempts. For each attemp, one is debited. To get additional ones, the player buy them with loyalty program points and complete tasks (for example, making a purchase in the real store from a specific amount; turning on push notifications, etc.).
The game is equipped with a prize fund. Users got both promotional codes for goods and more valuable prizes (Playstation 5).
Application interfaces
Combine
The game «Shopping» is the passage of a set of logic puzzles in the match2 style (connecting chips of the same color), presented as a level map on a stylized store layout.
Get prizes
The game is equipped with a prize fund. Users are waiting for both promotional codes for goods and larger prizes (Playstation 5).
Result
Brawl game won the hearts of consumers and attracted new customers/
