EDGE AR Portal

Luxury AR Portal for Celebrity Cruises

Client

Celebrity Cruises — winning Cruise Critic’s Cruiser’s Choice Awards for Best Cruise line in Eastern Caribbean, the Mediterranean and Alaska, it would only make sense for you to cruise with us. With Celebrity Cruises you’ll visit unforgettable destinations, receive outstanding service and taste culinary excellence, all while on board ships with stunning designs and luxurious accommodations

Challenge

Bring guests closer to the world than ever before is such a driving force behind Celebrity Edge — with innovative outward-facing design, unique new experiences, and world-opening itineraries

Product

Mobile AR module for Celebrity Cruises mobile application uses binaural audio, soundscaping and 3D augmented reality technology to give guests behind-the-scenes access to the groundbreaking new ship, with AR showcases available in more than a dozen locations around the ship.

Impact

Celebrity Cruises turn to AR to give passengers private tours and offers several new features. In addition to its unique booking capability, vacationers can explore Celebrity’s signature staterooms in Augmented Reality, browse current rates and even opt to hold reservations. A handy, little program, it helps you research your next cruise vacation, plan what to do on your trip, what to pack, and where to live.