«Look, Dinosaurs» Loyalty Program


ТСС Retail Marketing for Dixy


To create an interactive loyalty program for the family-oriented audience of the supermarket retail chain DIXY


Customers received the sticker set with AR / VR code at the supermarket cash desk. When the user scanned it with a mobile app, he/she was completely immersed in the prehistoric era of the dinosaurs in augmented and virtual reality


The campaign «Look! Dinosaurs!» had been running for two months. More than 200 products from 40 different brands were represented. Nearly 500,000 cardboards VR-glasses were distributed amongst the customers