Billa Bricks Loyalty Program


Billa is a supermarket chain in Europe and Russia, owned by the German company REWE Group. REWE Group — the 4th largest trading company in Europe, has more than 13 thousand trading platforms.

The Challenge

Create an interactive AR\VR loyalty program for the family-oriented  audience

The Product

When buying goods in the supermarket, the user receives a set of stickers with an AR\VR code.  If scanned through a mobile application, the app reveals a range of games, such as building a store with branded bricks.


The application was used by more than 20,000 users and attracted new customers. The involvement of the current shoppers has increased, which affected the sales growth of 3.2%