Category: Retail

“Pyaterochka LEGO” mobile application became the main digital activation of the loyalty program and was integrated with the retailer’s CRM system. When making purchases, points were automatically credited in the application and the user could upgrade and develop his character and complete missions as well as upgrading and developing the LEGO world in augmented reality.
A mobile application with game mechanics and augmented reality elements based on the wide range of brand`s core values. A new format for learning in a physical office space using gamification and expanding experiences, targeting Generation Y / Z employees who experience and embrace technological innovation on a daily basis
BWT AR Retail mobile app was presented at the HouseHold Expo for all business partners of the company. BWT has proven to be a pioneer in many technology sectors and has shown the company a new look at marketing and merchandising in traditional retail