Category: Retail

Customer A Russian convenience store chain operated by X5 Retail Group. In June 2021, the 17,000th supermarket of the chain opened. In December of 2021, the retail chain had 17,600 stores. In 2019, the renewal program was launched: the fresh category almost doubled and occupied about half of the trading floor; a large assortment of...
The client Lenta is a leading multiform grocery and FMCG-retailer in Russia. The company is developing forms of hypermarkets, supermarkets, as well as recently launched a new kind of «around the corner» stores under the brand Mini Lenta. Lenta is the largest hypermarkets chain in Russia and the fourth biggest retailer chain by revenues in...
The client Magnit is a food retailer with more than 20 000 stores open for each Russian family’s everyday shopping needs. Our client is one of the most prominent retail chains for food commerce and a leader in both the number of stores and the geographical range of their placement. The company is represented in...
The client Magnit represents more than 20 000 shops for daily purchases of every Russian family. The client is one of the leading retailer chains by food selling in Russia as well as the leader by the number of shops and their geographical distribution. The company is presented in around 3900 localities, daily up to...
“Pyaterochka LEGO” mobile application became the main digital activation of the loyalty program and was integrated with the retailer’s CRM system. When making purchases, points were automatically credited in the application and the user could upgrade and develop his character and complete missions as well as upgrading and developing the LEGO world in augmented reality.
A mobile application with game mechanics and augmented reality elements based on the wide range of brand`s core values. A new format for learning in a physical office space using gamification and expanding experiences, targeting Generation Y / Z employees who experience and embrace technological innovation on a daily basis
BWT AR Retail mobile app was presented at the HouseHold Expo for all business partners of the company. BWT has proven to be a pioneer in many technology sectors and has shown the company a new look at marketing and merchandising in traditional retail