Category: Loyalty

“Pyaterochka LEGO” mobile application became the main digital activation of the loyalty program and was integrated with the retailer’s CRM system. When making purchases, points were automatically credited in the application and the user could upgrade and develop his character and complete missions as well as upgrading and developing the LEGO world in augmented reality.
The Client Rémy Martin is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the city of Cognac, it is one of the biggest cognac producers and is also part of the Comité Colbert, an association of luxury businesses which promotes French know-how worldwide. The brand specialises in Cognac Fine Champagne.. The Challenge To...