Автор: admin

This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers.
Virtual reality has sat on the fringes of business and entertainment for decades, with each new generation predicting a virtual revolution that never quite came. The ‘Sensorama’ of the 1960s and ‘Power Glove’ of the 80s proved too cumbersome, ineffective, and garish to capture the imagination of either consumers or serious investment.