Black Friday VR Challenge

Black Friday Challenge in Virtual Reality


IKEA Centers Russia

The Challenge

To announce the event «Black Friday in MEGA” and to encourage shopping centre visitors to spend more time shopping and return during the weekend

The Product

VR-adventures for the real fans of the discounts. VR game with the several levels based on the interactions with the well-known brands located in the given shopping centre. The back-end software with the ability to collect personal information, offer discounts and promos for guests


The target audience was highly involved in the campaign showing high-level of the repeated visits to the smart promo desk.