Tommy Hilfiger AR Chart

The Client

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Social Innovation Challenge

To develop solutions that have a positive social impact on the fashion value chain, whether involving enhancing the lives of the people or communities within the fashion value chain, the second life of a garment, marketing or advertising in the industry, or other aspects of fashion.
To shine a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape.

The Product

The retail loyalty program based on the core brand values. The new framework for physical space, social marketing, and mobile retail-oriented on Y/Z-generation customers who use technological innovations on a daily basis.

  • Innovation in the Fashion landscape
  • Technologic + Ecologic + Educative + Fashionable
  • Interaction and deep connection with physical retail
  • The close tie-in with Tommy Hilfiger brand values
  • Intrinsic added value