Tesla VR Showroom

Tesla Club LA Showroom in virtual reality

Client

Tesla Club Los Angeles

The Challenge

To devise an immersive piece of content for the experiential Tesla Club LA showroom. We needed to create something that would turn potential customers into brand ambassadors

The Product

The world’s first interactive showroom Tesla with a choice of car modifications: color, wheel diameter, engine type, interior color, interior modification

Impact

Tesla Club ran the VR-project in two showrooms  in LA. They reached the target of involving potential buyers of Tesla to choose a modification of the car. Total coverage was more than 2000 people, VR experience — 800 people, test drive — 567 people.