Mercedes Service AR Mobile App

Client

Mercedes-Daimler-Kamaz Rus

The Challenge

To create an AR content for Mercedes to display at COMTRANS 2017 trade fair illuminating the benefits of using the original Mercedes spare parts

The Product

We have applied an emotive approach to differentiate Mercedes services creating content around a “Quality in comparison” theme.  This  AR solution (an app) clears out the working mechanism to the engineers attending the trade show

Impact

The experience had been run on the visitors’ devices using AR technology during the trade show. The popping up motion picture had shown Mercedes spare part in action presenting the product and technical specifications engaging stakeholders with the brand

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