Ginza Scan

Client

Ginza Project is an international group of companies, founded in 2003. СGinza Project owns and manages more than 150 projects in Moscow, St. Petersburg, Baku, New York, London. About 1.5 million people visit restaurants every month.

The Challenge

Create a mobile guide to the restaurants of the Ginza Project network. The target audience should be involved in digital integration with POS materials.

The Product

Mobile AR-app that allows kids to scan special stickers in Ginza restaurants and receive prizes in contests.

Impact

The younger clients were connected with the brand through the revived illustrations of the children’s book “The Journey of Ginzis”. The Ginza Scan app allows the customer to get acquainted with the menu updates, events and other news

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